Dieter Rams’ 10 Design Commandments
1. Good Design is innovative
2. Good Design makes a product useful
3. Good Design is aesthetic
4. Good Design helps a product be understood
5. Good Design is unobtrusive
6. Good Design is honest
7. Good Design is durable
8. Good Design is thorough to the last detail
9. Good Design is concerned with environment
10. Good Design is as little design as possible
Read more & watch Dieter Rams speak on design in “Cold War Modern” at Design Sojourn.
