This is one reason Mr. Brûlé has no plans for a Monocle magazine app yet: on an iPad, no one can see you reading Monocle.
“So many media companies these days forget the power of the brand, of people actually displaying, and wearing, the media brand,” he said. “In public circumstances where you have to choose a seat, you can look at a person’s shoes, you can look at their luggage, and oftentimes, it’s interesting to see what they’re reading as well. ‘Do I want to be near that person or not?’ ”
- Mr. Zeitgeist | [emphasis mine]
